Each question has a separate Dropbox; so, you should provide separate bibliographies for each question. They will not be used against you in terms of page length. Please upload your answers in Word, using APA format and 12 point Times New Roman Font. All work must be your own.
Blogs, opinion pages, and other forms of content marketing should never be cited as main sources. You may use them to strengthen your answer, or to provide details and examples, but they should not be the primary basis for your argument. You will receive no credit for defending your answer if you fail to cite credible sources (i.e., use EBSCO or Gale to search for sources such as HBR or Sloan Review; avoid using Google or Wiki pages to search for the first thing you see). Your assigned text, any of the assigned readings, and any version of the Christian Bible are always acceptable sources in this course.
1)What is the marketing concept? How does the marketing concept relate to “Marketing Myopia” and the “Service-Dominant Logic”? How do you think these concepts could enable a business to develop a marketing strategy or business plan consistent with the teachings of Christ? Use academic publications as well as scripture to defend your answer. Be sure to cite any sources used. (2-4 double-spaced pages, max)
2) List and discuss fully the 5 things you found most interesting from Why We Buy. For each item, explain why you think your items are important, and how they may be useful both professionally and as a consumer. (At least 2 paragraphs per item. Roughly 4-6 double-spaced pages)
3) Provide 3 examples of how retailers could use the lessons in Why We Buy to provide utility and create customer value while promoting a Christian worldview. Provide 3 examples of how this book might provide fuel for dishonorable gains. Provide specific verses from the New Testament to support each of your examples. (2-4 double-spaced pages, max)
For more information on Business Marketing read this: https://en.wikipedia.org/wiki/Business_marketing
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