Bus 305 final exam (2014)


BUS305 Final Exam

Marks: 1
Which of the following is NOT a characteristic of a small business?
Choose one answer.
a. Provides goods and/or services to customers 
b. Provides society with social or educational services without concern for making a profit   
c. Establishes goals and meets them in an efficient manner 
d. Helps the economy by employing people 
e. Has 500 or fewer employees 

Marks: 1
What are individuals who take responsibility for the development of innovations of any kind within larger organizations called?
Choose one answer.
a. Crazy 
b. Entrepreneurs 
c. Inventors 
d. Intrapreneurs   
e. Engineers 

Marks: 1
Which of the following is one of the major reasons why people want to own and operate their own business?
Choose one answer.
a. To be their own boss   
b. To make a fortune 
c. To have complete freedom 
d. To have an easy life 
e. To eliminate all pressure 

Marks: 1
Choose the best answer to fill in the blank. The majority of Americans entered the business world by working for _______________, which are constantly creating jobs and providing opportunities for a vast number of workers.
Choose one answer.
a. Franchises 
b. Small businesses   
c. Entrepreneurs 
d. Sole proprietorships 
e. Not-for-profit organizations 

Marks: 1
Fill in the blank. The majority of all new jobs created in the United States in recent years were generated by _________________.
Choose one answer.
a. Medium businesses 
b. Small businesses   
c. Large businesses 
d. Corporations 
e. State governments 

Marks: 1
Fill in the blank. The Small Business Administration defines a small business as one with 500 or fewer _________________.
Choose one answer.
a. Investors 
b. Customers 
c. Employees   
d. Products 
e. Dollars of profit 

Marks: 1
Choose the best answer to fill in the blank. An organization needs _______________, because they create more efficiency and effectiveness.
Choose one answer.
a. Owners 
b. Managers   
c. Employers 
d. Team leaders 
e. Business models 

Marks: 1
Which of the following is the function where managers set goals and determine the best way to achieve them?
Choose one answer.
a. Organizing 
b. Directing 
c. Planning   
d. Controlling 
e. None of the above 

Marks: 1
What type of plan relies on a predetermined formula to distribute a share of the company’s profits to eligible employees?
Choose one answer.
a. Profit-sharing   
b. Bonus 
c. Stock-option 
d. Incentive 
e. None of the above 

Marks: 1
The selection process is a human resources function that does which of the following?
Choose one answer.
a. Results in the preparation of a job specification 
b. Uses information gathered through employment tests and interviews   
c. Focuses on publicizing openings 
d. Involves the selection of external candidates only 
e. None of the above 

Marks: 1
Which psychologist proposed that people are motivated by five unmet needs?
Choose one answer.
a. Abraham Maslow   
b. Sigmund Freud 
c. Phil McGraw 
d. Roger Gimme 
e. Immanuel Kant 

Marks: 1
Which of the following is the process of settling differences and establishing mutually agreeable conditions under which employees will work?
Choose one answer.
a. Negotiation 
b. Mediation 
c. Arbitration 
d. Collective bargaining   
e. None of the above 

Marks: 1
To start any business, you must first have which of the following?
Choose one answer.
a. Investors 
b. An idea   
c. Capital 
d. Employees 
e. A business plan 

Marks: 1
Fill in the blank. A(n) ______________ is considered to be a blueprint for a company.
Choose one answer.
a. Business idea 
b. Business plan   
c. Mission statement 
d. Partnership agreement 
e. Executive summary 

Marks: 1
Which of the following is an important reason for preparing a business plan?
Choose one answer.
a. To persuade investors to invest in your company 
b. To obtain financing from a bank 
c. To use as a yardstick by which you can measure your business’s performance 
d. All of the above   
e. None of the above 

Marks: 1
The business plan should do all of the following EXCEPT:
Choose one answer.
a. Explain the business. 
b. Include estimates of income and expenses. 
c. Establish a strategy for acquiring sufficient funds. 
d. Include an analysis of the competition. 
e. Act as a shackle to limit the business’s flexibility and decision-making.   

Marks: 1
The question “What is the outlook for the industry?” is taken up in which section of the business plan?
Choose one answer.
a. “Description of Proposed Business” 
b. “Mission Statement” 
c. “Industry Analysis”   
d. “Competitive Overview” 
e. “Executive Summary” 

Marks: 1
According to the information presented in the course, what are the three strategic functions of an organization?
Choose one answer.
a. Marketing, sales management and employee development 
b. Operations, procurement and customer relations 
c. Marketing, operations and finance   
d. Finance, accounting and employee development 
e. Accounting, customer relations and sales management 

Marks: 1
Fill in the blank. If you decide to purchase the rights to own and operate a McDonald’s fast-food restaurant rather than start your own operation, you’re considered to be a(n) ________________.
Choose one answer.
a. Trade creditor 
b. Franchisee   
c. Industrialist 
d. Franchiser 
e. Venture capitalist 

Marks: 1
What is a license to sell another’s product or to use another’s name in business called?
Choose one answer.
a. Franchise   
b. Franchisee 
c. Franchiser development system 
d. Franchise logo 
e. Franchiser 

Marks: 1
Which section of the marketing plan offers the opportunity to create a compelling argument as to what you intend to do and why others should invest in the strategy?
Choose one answer.
a. “Executive summary” 
b. “Strategy”   
c. “Business challenge” 
d. “Market” 
e. “Conclusion” 

Marks: 1
Which of the following most accurately describes threats to business?
Choose one answer.
a. Threats include internal positive conditions of the firm. 
b. Threats include external positive conditions of the macroenvironment. 
c. Threats include collaborative factors with competitors. 
d. Threats include internal negative conditions of the firm. 
e. Threats include external negative conditions of the macroenvironment.   

Marks: 1
What type of segmentation is the vital starting point for most marketers?
Choose one answer.
a. Psychographic 
b. Use-pattern 
c. Demographic   
d. Cultural 
e. All of the above 

Marks: 1
Fill in the blank. Analysis of market share is a key to understanding the firm’s ________________.
Choose one answer.
a. Social and cultural environment 
b. Promotion strategy 
c. Demographic strengths 
d. Competitive environment   
e. Marketing department 

Marks: 1
Which of the following stresses customer satisfaction as the central focus of the entire organization?
Choose one answer.
a. Operations research 
b. Scientific management 
c. Psychographic analysis 
d. The marketing concept   
e. None of the above 

Marks: 1
Fill in the blank. Many firms develop a formal ______________ to answer the questions: who is your target market, and how do you plan to reach them?
Choose one answer.
a. Marketing mix 
b. Market vision statement 
c. Marketing priority list 
d. Marketing plan   
e. Public relations announcement 

Marks: 1
When discussing the customer segments in the marketing plan, it is important to include which of the following?
Choose one answer.
a. Segmentation analysis strategies 
b. Market research objectives 
c. Market share and sales goals for each segment   
d. Differentiated segment strategies to reduce risk 
e. Concentrated segment peripherals 

Marks: 1
Which section of the business plan explains why your proposed offerings are better than those of competitors and indicates what market needs will be met by your products?
Choose one answer.
a. “Development and Production” 
b. “Marketing” 
c. “Global Issues” 
d. “Products and Services”   
e. All of the above 

Marks: 1
What is the most important source of funds for any new business?
Choose one answer.
a. The Chamber of Commerce 
b. The Eximbank 
c. Stockholders 
d. The owner   
e. Donations 

Marks: 1
What is the debt owed by a business to an outside individual or organization called?
Choose one answer.
a. Liability   
b. Equity 
c. Asset base 
d. Variable outflow 
e. None of the above 

Marks: 1
Which of the following types of analysis shows when your total sales revenues exactly equal your expenses?
Choose one answer.
a. Odd even analysis 
b. Flatline analysis 
c. Breakeven analysis   
d. The equilibrium point 
e. All of the above 

Marks: 1
What are persons or organizations that agree to provide some funds for a new business in exchange for ownership interest or stock called?
Choose one answer.
a. Entrepreneurs 
b. Corporate raiders 
c. Venture capitalists   
d. Stockholders 
e. Shareholders 

Marks: 1
Choose the best answer to fill in the blank. Because its cost is spread over its useful life, a long-term asset that will be used for several years—for example, a vehicle—appears on the balance sheet as a(n) ______________ expense.
Choose one answer.
a. Receivable 
b. Inventory 
c. Depreciation   
d. Variable 
e. Liability 

Marks: 1
Which of the following shows organizational sales, expenses, and profit for your business?
Choose one answer.
a. Balance sheet 
b. Income statement   
c. Statement of cash flows 
d. Returns summary 
e. Executive Summary 

Marks: 1
Fill in the blank. The money used to start a business and keep it running is also called ________________.
Choose one answer.
a. Capital   
b. Trade 
c. Currency 
d. Leverage 
e. Stock 

Marks: 1
Fill in the blank. Rather than record sales and purchases made on credit, your statement of _____________ tells you where your cash came from and where it went.
Choose one answer.
a. Assets 
b. Cash equity 
c. Cash flows   
d. Current cash 
e. Credit 

Marks: 1
Which of the following is the resource from which a company expects to gain some future benefit?
Choose one answer.
a. Liabilities 
b. Owner’s equity 
c. Assets   
d. Capital 
e. All of the above 

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