Brand Management

Write about Moroccanoil  brand.  Using the brand equity model, discuss strategies use to manage brand  equity in the last five years. What actions has it taken during the COVID-19 pandemic?

Feel free to share examples and insights from online sites and sources to support your responses.

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Please read Chapter 13 in uploaded files materials

Additional Resources:

BrandWeek  (Links to an external site.)
Interbrand (Links to an external site.)
Brand Strategy Insider (Links to an external site.)
Think with Google (Links to an external site.)
Social Media Today (Links to an external site.)
Forbes CMO Network (Links to an external site.)
Strategy+Business  (Links to an external site.) (Links to an external site.)
The Verge (Links to an external site.)
GreenBook Blog (Links to an external site.)
Marketing Dive
PORSCHE: Successful despite coronavirus: 10.4 percent return on sales

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