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The topic of discussion is Consider one the following brands, and discuss a viable brand extension. Provide an example of how one of your favorite brands pivoted and launched new products or services during the COVID-19 pandemic. Review page 42 of the McKinsey report below and discuss how AI can aid marketers in identifying and developing new products/services.
f. Chase Bank
Link to McKinsey Article https://www.mckinsey.com/~/media/mckinsey/industries/advanced%20electronics/our%20insights/how%20artificial%20intelligence%20can%20deliver%20real%20value%20to%20companies/mgi-artificial-intelligence-discussion-paper.ashx
For more information on Brand Management read this: https://en.wikipedia.org/wiki/Brand_management
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