analyze a display ad and extract examples of best practices.
First, visit Moat.com and search for a display ad of a brand that you frequently use. Then, take a screenshot of one of the featured display ads, upload it to the discussion board, and respond to the prompt that follows.
Write short paragraph describing the display ad you chose. Your response should include:
The name of the brand, the headline, the call to action, and a description of the creative (if one or more of these components are missing, then state that they are not part of the display ad).
A description of all the ways that the ad follows best practices of display ad design.
For more information on Brand Display Ads read this: https://en.wikipedia.org/wiki/Digital_display_advertising
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