From the links below choose at least three and no more than five documents, recordings, film clips, images, etc., citing them appropriately in your paper. You will first choose the feminism you are interested in learning most about (bolded below); then dive deeper into the links below each to find your three-five sources.
White Feminism (Note regional differences in these sources!):
Lesbian/Queer Women and Feminism, LGBTQA+ Activism, Nuclear Power/Weapons Activism:
Regardless of what you choose to work with in part 1, you will then go to the Advertising Archives (link below) and find three to five advertisements that portray women during the period(s) or decades represented in your primary sources. Note that these sites contain advertisements from the U.S. and the U.K. The advertisement may have been placed in a British news source but still be an ad for an American product; if it is for something that is unfamiliar to you, it is probably not an ad nor product created in the U.S., so you shouldn’t use that ad image for your project.
After you’ve careful viewed, read, listened to, and generally “digested” all of the primary source materials (I highly recommend taking notes on the sources as you go), you will spend time looking at and reading them again in relationship to the advertisements you chose.
Begin your analysis by asking yourself these questions about each of the ads you chose:
1. Does the advertisement show the woman as passive or active? (What is her body language? Pose? Does her gaze meet or avert the viewer’s eyes?)
2. Is feminism or women’s empowerment depicted in the ad image? If so, is it a favorable or unfavorable message?
3. Are any of the ideas or theories from your primary sources at play in the advertisements you’ve chosen?
After you’ve answered these basic questions for yourself, begin reading Sue Jewell’s From Mammy to Miss America and Beyond on Bb an additional academic source (article, book chapter, etc.) the theme(s) of the primary sources you chose to help you analyze your sources and images.
Using all of the sources mentioned above and any additional sources you would like to use from the class write your own analysis of “truth in advertising” in the broadest sense. What do ads “teach” us? In your experience with this project, describe the any similarities and differences you see in the sources versus the advertisements you’ve chosen. What “stories” do the ads tell about women? Conversely, what “stories” did you learn from the primary sources?
Finally, compare the two decades in the one hundred year span of 1920-2020. Address pop culture stereotypes about feminists and feminism with the experiences you read about in your primary sources. In your educated view, is there any “truth” in [the messages of] advertisements?
For more information on Black Feminism read this: https://en.wikipedia.org/wiki/Black_feminism
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