Assignment 3: Creating an Entry Plan for a New International Market
Due Week 10 and worth 180 points
This assignment will provide you with firsthand experience in developing a strategic marketing plan for entering a new international market. Choose a global company with which you are familiar for this paper. Note: Do not use a company from previous assignments or discussions.
Use the Internet or Strayer Library to research the following components of the global company that you have selected:
Write a five to six (5-6) page paper in which you:
Note: Refer to the following resource to complete this criterion of the assignment:
(http://export.gov/basicguide/eg_main_017244.asp) Scroll down to find A Basic Guide to Exporting Contents
Your assignment must follow these formatting requirements:
The specific course learning outcomes associated with this assignment are:
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
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