Five Reasons Why Social Media is important for SEO

What does social media have to have to do with SEO? MWI receives the information frequently from both current and potential clients. Social media is a fast expanding marketing channel that many businesses have only begun taking advantage of in the last few years. However, it’s vital to take advantage of it – especially if you’re investing resources in search engine optimization. Although the benefits of social media may not seem immediately apparent, they are crucial for SEO help. Below are five reasons why social media is vital to SEO.

1) Social Media Signals

It’s not a secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for some period of time. Social engagement occurs when users like, share on, share or tweet about an article. A piece of content that has more social engagements is likely to have more social signals. Search engines evaluate these social signals and then use them as an index of quality when ranking the content. This is a method for search engines to determine the content that people are most interested in and what their algorithms consider as high-quality. If an article is receiving lots of social interaction, it can be instantly indexed.

2.) Link Building

It’s long gone of asking for websites to add links to yours. Google’s Panda/Penguin algorithms have compelled SEOs to build links the old-fashioned way: write high-quality content that is relevant. How do you reach websites which are willing to hyperlink to your content, when the request is considered “unnatural”? Social media can help. Social media allows you to publish your content to people who are willing to link to your content, should it be worth linking to. These users will then promote your content to others, increasing your influence.

3.) Content Amplification

You could create any top-quality content you like however it will not gain much traction without amplification. Marketing via email is a great way of amplifying content but it’s only going to reach people in your list of marketing contacts. Social media can help you reach new audiences with your content. If you post your content to your followers, they’ll share it with their own followings if they find it helpful. This will cause them to be able to share it with their followers, further increasing your reach. In return, you earn an abundance of relevant traffic including inbound links, شراء مشتركين يوتيوب; hop over to this website, branding awareness and social signals All of which are used by search engines to assess the quality of the content.

content amplification lifecycle

4.) Brand Awareness and Signals

Search engines can use brand reputation and image to assess the credibility of your website and how trustworthy it must be in their ranking algorithms. Aside from amplifying your content, social media also helps to increase awareness of your brand. Google calls this co-citation. Making these co-citations with social media can help increase the trust Google has in your website , and will also help with branded search queries.

5) Social Indexing

Search engines have been indexing the social media pages since a while which means that they appear on search result pages. This lets your company’s brand be displayed in search results for brand-related queries, which aren’t limited to your company website. It’s even better. Individual tweets from Twitter were previously indexed and appeared in search results too – enabling another way to get your content noticed in search. The program was only temporary, however it ended and Google removed it after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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