Philosophy For Business Expansion

Although quite old and dated (you will note that the number of sovereign nations mentioned has changed considerably, and for your information the key spokesperson has unfortunately passed away), I find the video about McDonald’s expansion to India  to be quite fascinating, and I hope you will as well.

After viewing the videos as many times as you wish, and reading the case, there are discussion topics for you to think about in your designated group discussion forum. Discussion Topic 1: Describe McDonald’s philosophy for business expansion as explained in the first (India) video case. Discussion Topic 3: Describe any ONE challenge faced by McDonald’s when entering the market in India. How was this particular challenge different from any other new market expansion for the company at that time?

Discussion Topic 10: Have you ever visited a McDonald’s outside the USA? Please share your observations about your experience. Was the product offering the same or different? What about the restaurant environment? In your opinion, how do these differences add value to the McDonald’s experience in that particular market?

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