Planning Phase Background Information

Please complete only the parts in the RED font.
Check the instructions document

Make sure you follow the marking rubric in the last few pages of the instructions document.

MAKE SURE YOU READ WHAT THE GROUP HAS DONE AND COMPLETE THE RED PARTS.

About the assessment:
This assessment requires you to work as a TEAM of communication consultants to develop and produce a formal Professional Communication Proposal for your real-world client. The proposal should cover the three phases of communication: planning, implementation, and evaluation. This assessment is closely related to Assessment 1, through which you learned how to evaluate and determine an effective or ineffective communication campaign. You will draw implications from there to develop a strategic and measurable communication proposal to address the communication needs of a real-world client.

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