Ethical Branding

“The assessment is a Transcript Coding Assessment relating to your Preparation Week, Group Topic, and builds on the interview schedule that you started to devise in groups in the Delivery Week.

It comprises four elements:

• Recruit one participant and carry out an interview using the interview guide – or a more developed version – that you devised in your group in class in the Delivery Week.

• Prepare a transcript of your interview (you can use a transcription software if you wish so).

• Develop a coding framework with themes and sub-themes.

• Illustrate your themes and sub-themes using direct quotations from the transcript”


The research is about survey coding about ethical branding topics. I have done the structure ( themes, sub-themes), the survey and included 5 references to use for this paper.
what you have to work on:
1. fill the themes and sub-themes from the articles and other resources.
2. Answer the survey
3. prepare to code for the answers

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