1.What does James Carey mean by a ritual view of communication? How does his ritual view differ from a transmission view of communication?
2. From your own experiences, what rituals do you associate with the Superbowl? 3. How might we apply Carey’s ritual view to analyze the 2013 Budweiser Superbowl ad (and the Superbowl more broadly)? What does your application of his ritual view teach us about ourselves and our culture? 4. Given that the ritual model is an interpretive theory – how does your answer to #3 help illustrate what good interpretive theories try to do? (see the Griffin textbook, pp. 29-33; make links to 2-3 standards) You’ll need to understand Carey’s ritual model in order to complete your reflection essay – and the Carey model isn’t covered in your text.
In your essay, you’ll connect 3 things – Carey’s ritual model(, a 2013 Budweiser Superbowl ad (discussed in Ch. 2 of the text – you’ll also watch it), and ideas from both Ch. 2 and 3 of the text. You may want to take notes as you watch Dr. Scott’s video https://platform.virdocs.com/r/s/0/doc/591818/sp/173093311/mi/558684373 Griffin et al., textbook Ch. 2 “Talk about Theory” Griffin et al.,textbook Ch. 3 “Weighing the Words” https://razvanchiojdoiu95.wordpress.com/2016/04/15/how-big-brands-use-classical-conditioning-in-their-adverts/ http://courseresources.mit.usf.edu/cas/spc3212/m2/obj_and_int/index.html#/ https://www.youtube.com/watch?v=WuAAXCOUH6Q&feature=emb_title
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