BUS 644 Week 1 Assignment MIdas Case
Read the below “Midas” case study and respond to the guided response below in a three- to four-page paper in accordance with APA guidelines. In this paper you must:
Your paper should be in paragraph form (avoid the use of bullet points) and supported with the concepts outlined in your text and additional scholarly sources
Submit your three- to four-page paper (not including the title and reference pages). Your paper must be formatted according to APA style.
Real World Scenarios: Midas and Genoa Ford, Same Service but Not Competitors
A typical Midas shop and the service center at a dealership such as Genoa Ford provide the same service, but are they really competitors? Each has adopted different strategies and tailored their operations to fit those strategies.
Midas is in the automotive repair business. Its strategy is to provide a narrow range of services at low cost. National advertising is used to develop wide geographical coverage. The company is not a full service repair shop, but concentrates on muffler repair, brakes, and shock absorbers. It is successful because it quickly delivers quality services at low cost. How are operations important to Midas?
As part of a Ford dealership, Genoa Ford’s Service Center provides a full line of automotive repairs. In contrast to Midas, this service operation competes without advertising or national appeal. It also has a different operating strategy. In order to maintain the dealership, Genoa Ford must be able to satisfy a wide variety of customer needs. It offers transmission work, body work, engine repairs, and other tasks in addition to working on brakes, shocks, and mufflers as Midas does. Genoa Ford designs its operations to match its objectives.
As a result of its strategy, Genoa Ford has higher costs and charges higher prices than Midas does for comparable work. When a car needs routine exhaust system work, it can be taken to a national chain such as Midas. Generalists, such as Genoa Ford, can complete more difficult jobs and repair work that is paid for by Ford as part of its new car warrantee program.
Assume that Midas is deciding whether it should add engine tune-ups to its existing product line. Top management has called you in as a consultant to help it to analyze this opportunity. The first thing the consultant asks you to do is read the Midas and Genoa Ford Feature in this chapter.
Management is concerned about the impact that this new service will have on existing operations. Presently, the company has a policy that customers will not wait longer than 30 minutes for muffler service. How can Midas maintain that pledge? What methods for scheduling tune-up service might make it easier for Midas to keep its pledge? If reaction to the new service is great, the shops may not have the capacity to satisfy demand. Should the company add capacity to existing shops to take the extra load, or should it add more shops? How will the shop owners react to the new proposal? Assume that most of the shops are very profitable. Will the owners want higher profits?
Midas’s management is looking for help in organizing its thinking and has asked you to respond to the following questions in a two-page report. Your responses should include the critical issues raised in the previous paragraph.
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