The MGT599 Case is an ongoing exercise, meaning that we will be thoroughly reviewing one company throughout our four modules. This session, we will be conducting a strategic analysis of the Coca-Cola Company.
Most companies have something that resembles a vision, mission, or set of values; or stated goals/objectives that define who the company is and how the company plans to do business. However, organizations may not always label these statements properly —calling a vision a mission, or calling their values a set of beliefs. Sometimes, companies do not have a mission statement at all, operating instead on a set of goals.
Hammonds, K. (2001). Michael Porter’s big ideas, Fast Company, 44, Retrieved from https://www.fastcompany.com/42485/michael-porters-big-ideas
In this assignment, you will be critically evaluating the vision, values, mission statement, and goals/objectives of the Coca-Cola Company.
Keys to the Assignment
After studying the background materials and completing the SLP, you are in an excellent position to evaluate a company’s published mission, vision, values, and objectives/goals. This Case asks you to begin your strategic analysis of the Coca-Cola Company by evaluating the company’s mission, vision, values, and goals. To do this, observe the following procedure:
NOTE THE FOLLOWING REQUIREMENTS AS WELL:
Your paper will be evaluated using the grading rubric.
Tips and Suggestions
Note the following tips and suggestions:
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