Urgent summary questions | Marketing homework help

Answer all the questions: I will attach each chapter summary you can find the answers in them

 

Chapter 9

 

What are the categories of consumer decision making? 

What are the types of B2B decision making? What is the level of risk associated with each?

How does B2B decision making compare to consumer decision making?

What internal and external factors affect organizational buyers?

Describe the types of information search consumers can conduct?

Describe the phenomenon of purchase momentum.

What is the sunk-cost fallacy?

What are the factors that determine how much family decision conflict there will be?

What are factors that determine the degree to which one or the other spouse of both jointly will decide what to buy?

What are the factors that determine how couples spend their time and money?

What is an intelligent agent?

Describe the concept of inertia.

Describe the concept of framing.

What are the two basic types of decisions families make?

 

Chapter 10

 

What is a consumption situation? What elements make up the purchase environment?

What are the issues related to purchase and post purchase activities? What are some components of each? What are the factors at the time of purchase that influence the consumer’s decision making process?

What is time poverty?

What are the types of retail theming that innovative merchants use?

What are three contributing factors to in-store decision making that are discussed in the textbook?

What is store image? Atmospherics?  What is the effect of these on consumer purchasing?

What are the motivations for shopping? What is an example of each?

Impulse vs. unplanned buying

What are the ways that consumers can dispose of products?

 

Chapter 11 &12

 

What is social power?  What are the types of social power described in the text?

What is a reference group? What are the two types of reference groups?  What are three ways that reference groups influence us?

What are the roles group members can play in collective decision making?

What is conformity? What are the reasons people conform?  

What is an opinion leader? What are the types of opinion leaders?

 

Define discretionary income.

Describe atephobia. What is it?

What are the factors that contribute to the improvement in American’s standard of living? Describe the concept of consumer confidence. What factors determine how much a person will save?

What is the concept of social stratification? Pecking order?

What is the difference between achieved and ascribed status?

Define conspicuous consumption.

How does one define lifestyle?

What are status symbols and what are their purpose?

What is the concept used to describe the movement from one social class to another?  In what ways does this happen? 

How is social class and income used to predict purchases?

Describe the concept of homogamy?

Who are the nouveau riche?

 

Describe to concept of status crystallization. 

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