Unit one #2 post | Marketing homework help

300 words


Michelle, Elena, and the Mobile Manufacturing, Inc. (MM) board of  directors know how important it is to understand the environment in  which it is operating. They hired you—a highly-regarded marketing  consultant—to bring a fresh perspective to the marketing plan. You are  scheduled to meet with Michelle and Elena next week to discuss the  environmental conditions that are relevant to introducing the new  product.  

As you prepare for the meeting, you consider all of the  possible environmental issues. 

You recognize that Elena brings an  interesting perspective to the process because she has experience  designing mobile phones for the Eastern European market, and she is  pushing for a new product that can be marketed worldwide. On the other  hand, Michelle is more concerned with the domestic marketplace and is  worried that trying to market a new product anywhere outside the United  States—much less worldwide—could be very risky. 

You sit down to start your work on the marketing plan, and  you begin by drafting some goals that the marketing plan needs to  address. 

Primary Task Response: Within the Discussion Board  area, write 300 words that respond to the following questions with  your thoughts, ideas, and comments. 

Walking through the halls at MM, you ponder the job that lies ahead.  Coming out of her office, Michelle spots you and heads in your  direction. 

“I’m so glad you’re here,” she says. “Have you settled into your office?”
“Yes,” you say. “I’m eager to get started.”
Michelle enters your office and takes a seat in a chair. “I’m  scheduled to make a presentation to the board at the quarterly meeting  next week. I know it’s short notice, but I was wondering if you could  pull together a 30-minute presentation for them?” she asks.
“What would you like me to present?” you ask.
“As you know, you and Elena have been brought on to revitalize the  product line for the company. Your role is to create a winning marketing  plan that will allow us to capitalize on the new product that Elena is  designing. The board would like you to discuss some of the issues that  you will be considering as you develop the marketing plan for the new  product. I know they’re especially interested in your thoughts on the  global market.”
“That sounds like a great idea,” you say.

Consider the environmental variables (i.e., technological,  demographic, economic, political, and cultural variables) that you must  include in your marketing plan, and answer the following:

  • *Which of the environmental factors do you feel is the most critical, and why?  
  • *What might someone with an opposing viewpoint think is the most important?  
    • *Given this opposing argument, how would you argue your opinion? 
  • *What solutions should be considered as you seek to develop a sense of ownership of your plan?  
  • *What solutions would you recommend to the board, and why?  
  • *Is a compromise feasible? 
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