Strategic Marketing Plan Report
*Will need proof of no plagiarism*
To demonstrate knowledge of strategic formulation and implementation through a complete analysis and development of a strategic marketing plan.
Assume that you have been hired as VP of Strategic Marketing for Seventh Generations. You have been asked to develop the new strategic marketing direction and the plan of implementation covering all 4 P’s of marketing. You will also present the strategic marketing plan to the board of directors of the selected company.
The Strategic Marketing Plan should follow the outline below:
1 – Title Page (5 Pts.)
2 – Table of Contents (5 Pts.)
3 – Executive Summary (10 Pts.)
4 – Company’s Background and/or Problem (10 Pts.)
5 – Situational Analysis (60 Pts.)
6 – Describe the Company’s Vision, Mission and Values (20 Pts.)
7 – Segmentation and Target Market (20 Pts.)
8 – Marketing Mix & Implementation Plan (60 Pts.)
9 – Formatting (10 Pts.)
Area of Evaluation
Compelling. Abundant evidence of critical and independent thought. Makes connections in a creative and unique way. Personal stance is persuasive.
Fulfills the objectives of the assignment. Multiple good points are made and supported. Personal stance is clear.
Connections are made between the course and personal experience, but they are inconsistent – some points are unpersuasive, unclear, or off-base. Personal stance unclear.
Not reflective or relevant to any of the guiding questions. Points are scattered or reasoning is haphazard. No personal or unique insights.
Logically organized according to a clear plan
Clear plan of organization. May contain some minor irrelevant details.
Shows evidence of organization, but has minor paraphrasing problems. Plan is not so clear.
Weak organization. Plan is not at all clear. Poorly developed paragraphs, transitions and conclusion.
Main points are specific, relevant and supported with credible references.
Main points are relevant and somewhat supported.
Main points can be off topic and/or are not always supported with credible sources.
Main points are not relevant. Support for main arguments are not demonstrated.
No misspellings or grammatical errors. APA is followed. Length requirement is followed.
No more than 2 misspellings, grammatical errors. APA and length requirement are followed.
80 – 90 %
3-4 misspellings grammatical errors. APA and/or length requirement does not hit the mark
5 or more misspellings, grammatical errors. APA/length are not followed.
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