Module 03 course project – conducting your own market research

Your client is happy with your work from last week and would like to move forward. After careful consideration, you have determined that an online survey and observational research will help your client reach the marketing research objectives defined last week.

This is a two-part assignment. In the first part, you will outline the steps involved in developing an online survey to get quantitative primary data to support a specific research objective. In the second part, you will conduct observational research to get qualitative primary data to support a specific research objective.

Part 1: Online Survey

To complete this part of the assignment, do the following in at least 3 double-spaced pages:

  1. List at least three pros and at least three cons of online surveys.
  2. Explain how an online survey will help your client achieve its marketing research objectives.
  3. Select one free online survey tool from those mentioned in the lecture notes for this module. Outline the steps involved in setting up an online survey using this tool.
  4. Complete at least 5 questions you might include in the survey to help your client achieve its marketing research objectives.

Part 2: Observational Research

To complete this part of the assignment, do the following in a minimum of 3 double-spaced pages in the same Word document you started in Part 1:

  1. Visit the website of one of your client’s competitors. Be sure to narrow your competitor search to the scenario you chose earlier (online retail industry or athletic shoe industry).
  2. Think about how you feel as you navigate the website. Note your overall impression and how content is arranged. Note the colors, images, front choice and overall style. Click on some tabs and note the information included in the dropdown menu. Explain what you learned as you examined the website.
  3. Discuss the look and feel you want customers to experience as they navigate through your client’s website. Think about words such as fun, upscale, friendly, high-tech, cutting edge, powerful or other words that might describe the customer experience. Recommend colors, images, and 3 most important tabs for starters. Explain your recommendations to your client and how the website will help achieve marketing research objectives.
  4. Provide the name of the competitor and the URL (link) to its website on a reference page formatted according to APA guidelines.
Get 20% Discount on This Paper
Pages (550 words)
Approximate price: -

Try it now!

Get 20% Discount on This Paper

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

Australia Assessments has gained an international reputation of being the leading website in custom assignment writing services. Once you give us the instructions of your paper through the order form, we will complete the rest.

Essays

Essay Writing Services

As we work towards providing the best custom assignment services, our company provides assignment services for any type of academic essay. We will help you develop professionally written essays that are rich in content and free from plagiarism.

Admissions

Admission and Business Papers

Our skilled team of professional writers will ensure that we help you craft a remarkable admission essay for your desired Master's program in your institution of choice. We won't stop there. Once you enter the job market, we will be available to secure you a position at your desired worksite by creating an outstanding portfolio or resume.

Editing

Editing and Proofreading

Our editorial team is always available for all editing and proofreading services. They check completed papers by our writers and also provide professional opinions to papers completed by our clients.

Coursework

Technical papers

We harbor professional academic writers with different qualifications in diverse academic fields. As such, we are capable of handling both simple and technical papers. Ensure that you provide us with correct and complete instructions in the order form.