The length of the document should be at least 8 to 12 pages, double space. Please remember to include the cover page.
The trade attaché is leading a trade delegation to the USA and must prepare a 5-7 slide marketing presentation for a product in which the country has a competitive advantage. The slides in a powerpoint format are the summary of what will be in the paper (please remember that the paper should be of at least 8 to 12 pages). The elements to include in the first slide are the following: the title of the topic, the names of the trade attaché, the name of the foreign country, the course number and name, and the date, month and year of the presentation. The following slides will include the summary of the paper. The last slide is for the reference list.
The presentation should include slides and detailed speaker notes on the following topics:
Additional things to consider: As a foreign trade attaché, you should be aware of the cultural differences and potential language barriers between your own country and the USA. As you make your presentation you will need to demonstrate this awareness in your introduction; for example, by greeting your audience using both your own and the USA’s form of greeting. Think creatively here about how you can add some authenticity to your presentation.
Presentations in front of your classmates should be of 5 minutes in length so you will need to practice to ensure that you convey essential information effectively only within the above allocated minutes. The trade attaché (in this case the student) should hand a copy of his/her paper and powerpoints presentation to the instructor before or immediately after the presentation.
Students in the audience will take the role of potential US customers for the products the trade attaché represents and are required to ask two questions immediately after the presentation. Questions must reflect an awareness of US trade policy, should probe for further information from the trade attaché that would help the customer to make a decision about whether or not he/she may be interested in pursuing the business opportunity that the trade attaché is offering to him/her.
The trade attaché must respond to each of the questions thoroughly and persuasively.
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