Executive summary | Marketing homework help

Innovative Idea: Because Shark Tank focuses on drawing out startup – new business ideas, the core idea itself is of elevated importance. In this category, a completely new idea with compelling potential will do well, even if the proposed details of its execution seem doubtful.

Proof of a Market: Even the best products or services fail as new businesses if nobody in particular wants to buy them. Therefore, each pitch should identify a profitable group of people with a unique need that the startup – new business idea would address.

Demonstration of Competitive Advantage: Once the market is identified, if it is truly viable, it will probably already have businesses competing directly or indirectly for it. Each startup – new business idea pitch should acknowledge these competitors and explain what would set its own company apart. If there are no competitors, the startup – new business idea pitch should explain why the market is empty and how they can viably enter it.

Please elaborate an executive summary with the ideas below.

The idea is to create a sunglass for blind people. 

 We want to create a sunglass specially for blind people. Sunglasses will consist in to have some types of sounds, alerts advising them.

The sunglasses will have mini sonar sensor but also tiny vibration objects that informs the user about obstacles. At the touch of the skin around the glasses. This is faster and more intuitive than voice. 

Voice is too slow and will add delays to reaction time.

As the person walks vibrations with different frequency and intensity are sent to the skin.

If you have any another idea regarding this put on the paper or let me know.

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