Deliverable 4 – marketing digital platforms

 

Competency

Select keyword targets via a keyword research tool.

Scenario

Search Engine Optimization (SEO) keywords are the essential words and phrases in the web content that make it probable for people to find the site via search engines. A website that is well developed for search engines, and utilizes the keywords that the potential visitors are using, will have greater success than a website that ignores SEO. Determining a list of appropriate keywords is an important part of any organization’s SEO strategy, and your company knows this.

The Vice President of Marketing has a background in print and TV mediums, however is not fully up to speed with understanding how digital marketing works from a backend perspective. You have been asked to develop an internal report to explain the use of keywords and how they can help the company.

Instructions

For the organization you selected, prepare a report for the VP/Director of Marketing about keywords. Your report should address the following:

  1. Thoroughly explain why keywords are important to consider.
  2. List of the primary and secondary keyword targets for an informative long-form list post that has greater than 480 monthly searches and less than 70 keyword difficulty (competition).
  3. Review the importance of placement on the page.

Your report should be 2-3 pages in length, written with professional language, and use proper spelling/grammar.

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