Field Experience Data Analysis
Utilizing the field notes from M5: Discussion 2: Field Experience (look at the attachment below – name Starbucks observation), begin an analysis of the core content by identifying patterns and themes. Take an initial “first cut” at organizing the data into topics and categories. Look at what is there and give it a name. This is called “coding.” Codes are used to assign meaning. Look for “convergence,” i.e., what things fit together. Coding is a process, not an event. Immerse yourself into your field notes. Continue your analysis by further differentiating codes, clustering codes, or even renaming codes if this would help clarify the meaning of the code.
Look for recurring regularities in the data that may reveal patterns that can be sorted into categories. Categories can be illuminated with regard to “two criteria: internal homogeneity and external heterogeneity” (Patton, 2002, p. 465).
For this assignment, you will submit Two Separate Documents.
Patton, M. Q. (2002). Qualitative research & evaluation methods (3rd ed.). Thousand Oaks, CA: Sage Publications.
Submit your 2-4 page Microsoft Word document by 3/01, to the Submissions Area, this assignment will be submitted to Turnitin® No copy or matching will be accepted.
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