Discussion | BA 498 Business Capstone | Campbellsville University

 QUESTION1: How would one define business intelligence (BI)? Identify and briefly discuss a real-world application of BI? 

 QUESTION2: Provide a real-world example or describe a hypothetical situation in which a legitimate organization used spam in an effective and nonintrusive manner to promote a product or service. 

Assignmentt 1: 

BBC DIGITAL MEDIA INITIATIVE REVISITED:

The National Audit Office (NAO) scrutinizes public spending in the United Kingdom. Its memorandum on the BBC’s DMI project reported on several key findings. First, the in-house team was severely challenged by the fact that the project was already 18 months behind schedule when they began work on the project. Second, the technology team issued releases throughout the project that did not meet end-user expectations and eroded confidence in the project. Third, the BBC focused more on the technological development rather than on encouraging organization-wide changes in workflow that would encourage adoption. Finally, the NAO concluded, the DMI lacked governance arrangements for the scale, risk, and complexity of the project.  

Do research online to identify the capabilities of digital asset management software. What are the top rated digital asset management software products? Who uses this software? 

Given the NAO’s findings and what you discover about available off-the-shelf products, would it have been wiser for the BBC to adopt a collection of these existing products? What actions would be necessary to gain the cooperation of the business units to incorporate this collection of products into their work processes?

Presentation:

 

This capstone course will require a BEST PRACTICES PRESENTATION which will consist of a PowerPoint presentation. The project presentation will be a detailed presentation worth 100 points that will be due at the end of the 6th week. 

The project presentation should demonstrate knowledge in the chosen area. The presentation should be formatted as follows:

Apply a Design Theme of your choice 

Use APA style correctly throughout the presentation

Use correct grammar and punctuation

Format correctly and consistently

Include a title slide (introduction slide) at the beginning of the presentation and a conclusion slide at the end of the presentation, and a reference slide using APA format at the end of the presentation.

Number all slides beginning with the title slide as slide 1

Utilize 10 references from scholarly sources…do NOT use Wikipedia (one source can be the textbook)

Cite references within the presentation using correct APA format

Include a minimum of 16 slides which will include the cover and reference slides

Include at least one figure or one table in the presentation and format in APA style

Highlight your knowledge of technology by including transition and animation

The BEST PRACTICE PRESENTATION can be chosen from one of the following topics:

• Business process and IT outsourcing

• Collaboration tools

• E-commerce

• Enterprise systems

• Business intelligence and big data

• Knowledge management

• IT security

• Project management

• Disaster recovery planning

• Managing information systems

• Web-based training systems

• Software testing and quality assurance

• Document and records management systems

• Mobile application and mobile learning

• Other possible topics with professor permission

Choose a topic in which you are interested and in which you have prior knowledge. Research best company practices for the particular topic. Use at least 10 references from scholarly sources.

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