You are a marketing coordinator for a clothing company with a reputation for being innovative. The brand marketing manager has approached you for some outside-the-box thinking and enlists your help in developing an integrated marketing communications campaign for a new hat product to compete with the big-brand hats in fashion today.
You are asked to contribute to the group’s efforts to achieve organization-wide buy-in for the new product as well. You can best do this not only by highlighting your product’s advantages, but also by utilizing integrated marketing communications in writing a series of marcom messages, reports and presentations to decision makers.
For this project, the type of hat you use can be any style –Ball-cap, Western, Fedora, Beret, Deerstalker, Flapper, Trapper, etc.—but it should be described in detail. Describe a new brand of hat to compete with the big brands and use it to complete an integrated marketing communications to highlight your product’s advantages.
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