I. Write a summary of possible strategies and ideas you will consider in your marketing mix to market the product/service you have identified as your business. Some questions you might answer include:
2. CALCULATE YOUR BREAK EVEN ANALYSIS for your ‘top’ selling item. If you have a variety of items, take an average selling price for your top 2-3 items and use that information for calculating.
Scenario #1: Use and submit the Breakeven Analysis Template below to calculate your break-even in dollars and units, with “0” profit.
Scenario #2. For your second calculation, add a reasonable dollar amount to the ‘profit’ cell on the template to see what your required units/dollars to make that amount in profit per year.
Be sure you show your Variable costs as UNIT costs and Fixed costs on an Annual basis. For instance, rent is 1,000/month, so, you would show $12,000 as rent in fixed costs.
Submit both scenarios of breakeven analysis.
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