Watch the video and ppt answer questions

In this exercise, you will identify elements of the communication process and then analyze the source, message, and channel factors for Toyota’s Sienna campaign. First, watch the “Swagger Wagon” video for the Toyota Sienna, which you can view at https://www.youtube.com/watch? v=pUG3Z8Hxa5I (If clicking the link above doesn’t work, please copy and paste the URL in a new browser window instead) 

This music video is based off a campaign of Sienna commercials that became viral sensations. After watching the video and exploring this site, visit the following websites for additional components of the campaign:   http://www.youtube.com/user/sienna 

https://www.facebook.com/sienna  

http://www.toyota.com/sienna/#!/Welcome 

Successful completion of the following questions will require you to integrate information from the Chapter 5 and 6 readings. Please provide your answers to the following questions in the Web Exercise submission area within this folder.    1. Who is the source for the Sienna “Swagger Wagon” ad? Who are the receivers and audience of this campaign?

2. Source attractiveness encompasses similarity, familiarity, and likability. How persuasive do you think this campaign is to its receivers, based on these characteristics?

3. What is the meaning that the company is trying to convey in the Sienna campaign?

4. What appeal is being used in this campaign? Why do you think Toyota chose this type of appeal?

5. How can feedback for this entire Sienna campaign be collected, and how would it determine effectiveness of the campaign?

Get 20% Discount on This Paper
Pages (550 words)
Approximate price: -

Try it now!

Get 20% Discount on This Paper

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

Australia Assessments has gained an international reputation of being the leading website in custom assignment writing services. Once you give us the instructions of your paper through the order form, we will complete the rest.

Essays

Essay Writing Services

As we work towards providing the best custom assignment services, our company provides assignment services for any type of academic essay. We will help you develop professionally written essays that are rich in content and free from plagiarism.

Admissions

Admission and Business Papers

Our skilled team of professional writers will ensure that we help you craft a remarkable admission essay for your desired Master's program in your institution of choice. We won't stop there. Once you enter the job market, we will be available to secure you a position at your desired worksite by creating an outstanding portfolio or resume.

Editing

Editing and Proofreading

Our editorial team is always available for all editing and proofreading services. They check completed papers by our writers and also provide professional opinions to papers completed by our clients.

Coursework

Technical papers

We harbor professional academic writers with different qualifications in diverse academic fields. As such, we are capable of handling both simple and technical papers. Ensure that you provide us with correct and complete instructions in the order form.