Operating Profit Assignment

Assume that the Vern supplier experiences an increase in the cost of the special flash memory chip required by the premium model. The supplier has indicated that it will pass along the costs to Vern as an increase of $21.00 per PREM model, beginning in July.

By what percentage must unit sales volume increase each month and in total to maintain the same level of quarterly operating profit as before the cost increase? Use GOAL SEEK. Save your file and analyze your results. Explain your results and what information does this result provides to management?

Unit Sales Unit Volume Sensitivity 0
Month April May June July August September October
TOTAL 7650 8400 9200 10200 11400 12700 13200
BASE 7650 8400 7360 7956 8550 9017 9240
PREMIUM na na 1840 2244 2850 3683 3960
Overall Sales Mix Sensitivity 0
Sales Mix Sensitivity 0.02 0.03 0.04 0.01
Sales Mix % BASE 0.8 0.78 0.75 0.71 0.7
PREMIUM 0.2 0.22 0.25 0.29 0.3
Sales Price Sensitivity -0.02 -0.02 -0.02 -0.02
Unit selling price BASE 230 225.4 220.892 216.4742 212.14468
PREMIUM 380 372.4 364.952 357.653 350.4999
Unit cost BASE 155 155 155 155 155
PREMIUM 225 225 225 225 225


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