Ford Motor Company exports cars to Italy. However, the strong dollar against the euro hurts sales of Ford cars in Italy. In the Italian market, Ford faces competition from the Italian and French car makers, such as Fiat and Renault, whose operating currencies are the euro. What kind of measures would you recommend so that Ford can maintain its market share in Italy? Give at least two measures. [Hint: think of how to reduce forex exposure] Get Finance homework help today
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