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Consumer Product Assignment

Author:
February 19th, 2020

Consumer product manufacturers commonly include customer satisfaction surveys on product warranty cards that are sent back to the company. An outdoors company redesigned a popular camping tent, and it wants to know whether customers like the newer version better than the older one. So, they include in their warranty registration card a survey that asks two questions:

 

first, whether the customer owned the older version of the tent and, second, whether they liked the newer version better.

What variable was measured by this experiment?

A. Camping tent design technical superiority

B. Consumer satisfaction with camping tent design

C. Whether customers who never owned the original design like the new tent design

D. Camping tent profitability

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